Thandu keerai has other common names like tassel flower, quilete, love-lies-bleeding, pendant amaranth, velvet flower. This is the annual flowering plant species which is suitable for any habitat and it grows above 3ft to below 8ft height. The healthy plants always require full sun. There are many varieties in this species where every variety is handled in unique way for best growth. Mostly, it is planted in indoors during spring in temperate regions and taken to the outdoors after the completion of frost.